Our Mission

Reflective pose, considering a difficult decision – aligns with Unsure Entrepreneur's mission for clarity in your business.

Everyone likes the idea of entrepreneurship.

90% of people want to be their own boss. So why aren’t more people starting up?

Most people don’t know:

Where to start
How to get funding
If they’ve got what it takes to succeed.

We created this website to help Unsure Entrepreneurs.

"ENTREPRENEURS WANTED" chalkboard – relates to Unsure Entrepreneur's focus on guiding aspiring business owners.

Our mission is to remove the uncertainty of entering entrepreneurship by helping you take a good hard look at what's involved in running a small business.

If you're an Unsure Entrepreneur, you likely want to know:

What’s it like to be an entrepreneur
About advantages, disadvantages & risks of owning a business
Whether to buy a business, open a franchise, or start from scratch
The steps required to launch
Where to access community support, mentorship & advice
How to get start-up money
About helpful organizations, programs, and resources.

Use this site to help you decide if entrepreneurship is for you. Buy the book, listen to the podcast, read the blog, subscribe to the newsletter, and explore the resources page.